Why You Need Them

No Problem / No Purchase

Studies of consumer psychology and behavior have shown that people do NOT make decisions to purchase insurance or annuities unless they understand that THEY have a compelling problem, that YOU have a compelling solution... AND that they "trust" both you and your solution.

People Do Not Really HEAR What You Say

However, research has also shown that most people don\'t READ what you send them or LISTEN carefully to what you tell them – especially when they think they are being "sold". That\'s why they tell you they are "not interested" or put you off, or make excuses and decline to write the check or transfer the funds.

They Say "No" Before They "Know"

People make the wrong assumptions and jump to the wrong conclusions as an automatic defense behavior, because they have preconceptions in response to certain words, terms or concepts, and consequently fail to really understand the problem, or the benefit, the value and the advantage of the solution.

So What\'s the Solution?

Simply ASK your clients, prospects, leads and referrals to watch a 5 minute WebPrez video that uses Cognitive Science to explain the concept, the problem and the solution FOR you. Let a video break through their psychological defenses, and get them to focus on the problem and really understand it\'s consequences.